Thanks, Sundown, for a great product name that made me smile.
Gregg Blanchard /
This will be my last post before I take a little break from posts during the Christmas and New Years holidays, but I wanted to share a simple, fun bit of marketing that I came across a few weeks back.
It comes from the Sundown Mountain in Dubuque, IA. And it’s just a fun reminder that product names can be just that…fun.
According to their website, the deal includes:
- Three, weekday lift tickets
- Three, equipment rentals
- One lesson on your first visit
- Enjoy Free WIFI on the mezzanine in the Mountain Center for homework in between runs.
I love that they included free wi-fi on their perks list, because it hints at who this is designed for: students who aren’t in school (for any of the COVID reasons out there).
Student Deal?
So what do you call a pass that’s designed for kids who are sorta in school and still need to get homework done in/around their runs?
The header image gives it away, but they called it the:
ABC See You On the Slopes
A great product built around COVID dynamics, a nice bit of copy, and a fun name. A great way to wrap up a year of SlopeFillers posts.
C you in January.