This will be my last post before I take a little break from posts during the Christmas and New Years holidays, but I wanted to share a simple, fun bit of marketing that I came across a few weeks back.

It comes from the Sundown Mountain in Dubuque, IA. And it’s just a fun reminder that product names can be just that…fun.

According to their website, the deal includes:

• Three, weekday lift tickets
• Three, equipment rentals
• One lesson on your first visit
• Enjoy Free WIFI on the mezzanine in the Mountain Center for homework in between runs.

I love that they included free wi-fi on their perks list, because it hints at who this is designed for: students who aren’t in school (for any of the COVID reasons out there).

Student Deal?
So what do you call a pass that’s designed for kids who are sorta in school and still need to get homework done in/around their runs?

The header image gives it away, but they called it the:

ABC See You On the Slopes

A great product built around COVID dynamics, a nice bit of copy, and a fun name. A great way to wrap up a year of SlopeFillers posts.

C you in January.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.