Sometimes the “New” in Resort Marketing is the Channel, not the Promotion
Gregg Blanchard /
My start on skiing came from a promotion put on 17 years ago by Sundance Resort in Utah.
Like a traffic light turning green, the second a local radio DJ announced the location of a stack of free lift tickets, dozens of people across the city put the pedal to the metal and broke whatever laws necessary to snag some free skiing.
It was awesome.
Same Promo, Different Channel
Back in the day, this promotion was done via radio. The announcement, the buildup, the launch, and the real-time coverage was all done through the air waves of a local station.
A couple weeks ago, I was psyched to see this same promo return, just as before, only through social media.
We're giving away 20 day passes to the first 20 people to find us tomorrow at 8am! Check back at 8 and we'll announce where we are.
— Sundance Resort (@SundanceResort) February 8, 2013
In five minutes we'll announce where we are! First 20 to find us get free day passes for today!
— Sundance Resort (@SundanceResort) February 8, 2013
Giving away 20 free day passes right now at Nyman's Ski Shop on 800 N in Orem! First 20 to find us win free skiing for today!
— Sundance Resort (@SundanceResort) February 8, 2013
Our fans are quick! 6 passes left! Just hanging out at Nyman's Ski Shop in Orem. Come find us to ski free today!
— Sundance Resort (@SundanceResort) February 8, 2013
We had an awesome turnout this morning of skiers and riders! We gave out 20 passes in about 30 minutes. Have fun guys!
— Sundance Resort (@SundanceResort) February 8, 2013
Some of our lucky winners from this morning! pic.twitter.com/uhgFQjaC
— Sundance Resort (@SundanceResort) February 8, 2013
Sometimes, great marketing ideas are simply old promotions applied to new channels. Thanks for the trip down memory lane, Sundance, and keep up the good work.