Ahhh, Sundance.

The last of my first day on skis. The land of Bobby Redford. The land of absurd views.

And, now, the land of creative coronavirus dining.

Takeout
Running a restaurant right now is tough, to be sure. I suppose it gets a little easier with that restaurant is part of something bigger rather than reliant wholly up on its own merits, but it’s not an easy time for anyone. So it’s been great to see that takeout has been something that can be done safely to keep at least some money coming in the door.

Now, combine that with the creativity that is in rich abundance these days, and you might have something like this.

We've got your weekend plans covered! Come visit The Sundance Car Cafe starting April 25th @ 12pm. Dine in, or on, your car with an amazing view! Reservation recommended. https://t.co/C919axYUtC pic.twitter.com/Jat1zgnsr0

— Sundance Resort (@SundanceResort) April 24, 2020

A great twist on takeout, sprinkle in a bit of local celebrity…

Debbie & I went to the @SundanceResort Car Cafe last night. We had the nicest time eating our dinner, enjoying the scenery & reminiscing about all of the wonderful memories we share at this beautiful place in #Utah – all in the comfort of our car. It was the perfect #DateNight.❤️ pic.twitter.com/wrh2D0tJjW

— Donny Osmond (@donnyosmond) April 25, 2020

…and you’ve got a great idea to keep a little money coming in and give your fans a new way to experience the food you’re still able to chef up during a crazy time.

Give Them a Chance
I feel like I’ve said some variation of this a dozen times since the coronavirus arrived, but people still love your resort. They still wish they could ski and stay and play and hike and bike.

The stuff they’re used to making memories around isn’t available.

But now is a great time to take that affinity for your brand, combine it with some creativity, and give them new ways to fall deeper in love with your resort. Like Sundance did.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.