skip to main content

This tweet from Sun Valley might be my favorite of the year.

divider image for this post

Our sport is amazing.

The feeling, the views, the combination of both as we explore nature in ways that is only possible once the rocky ground becomes smooth under a blanker of snow.

But as beautiful as it is, that moment can be hard to capture. So when I see moments that capture it for me, I think it’s important to highlight them.

This video from Sun Valley is absolutely one of those.

I love it because the lines are so representative of that moment when you look back up a hill (or down from the lift) and see the visible proof of the turns you enjoyed.

I love it because the angle combines both that and the scenic vistas we enjoy in a single shot.

But most of all, I love it because it’s simple. It’s beautiful, elegant skiing with a little bit of sound and…nothing else.

Great work, Sun Valley.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.