This will be a very short post, I’m not even sure if folks will get the email alert for this one. MailChimp discontinued the free plan this is running on but this week has been busy and I haven’t had a chance to things squared away there. Speaking of which, I probably won’t post again until I can get that figured out. Stay tuned.

So, my wife and I love those Hallmark-y, made-for-TV Christmas movies. They’re so bad, so predictable, so happy-ending-you-can-see-from-a-mile-away that somehow they’re good. And they’ve become a small part of our holiday tradition.

Anyway, we were watching another such movie this year when we realize it’s set at a resort. And not just any resort, I’m starting to notice that the village looks a lot like Sun Peaks. Like, A LOT. Sometimes these are set in fictitious resort towns with green screens used to add mountains, but this is live, in person, in a resort that looks exactly like a resort I’ve seen photos of dozens of time.

Turns out all I had to do was wait a few minute because Sun Peaks is literally the name of the resort in the plot.

And the plot is woven around operating a resort, lessons, the GM, etc.

I have no idea how a resort pulls this off, but I love it. And I especially love that Sun Peaks even had their own showing at the resort. It’s fun, broad marketing for the resort that, hopefully, folks realize is actually real so they can visit it sometime.

And, honestly, the movie wasn’t that bad. We loved it for…well…good reasons.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.