This morning I had a conversation. It seemed normal at the time, but later one line we said really clicked.

That line was:

“Yeah, we just gotta give them something they can’t get anywhere else.”

At the time, we were speaking a bit more broadly about the combination of things that make up any given experience. But I think it’s also true on a very specific, feature-by-feature scale.

Because later that day I saw this.

Our MCC course opens tomorrow for the weekend! Come test your skills on this unique gravity-fed track.
Video: @LoneWolfTeam #sunpeaks360 #explorebc #explorekamloops #sunpeaks pic.twitter.com/5Dv32krInc

— Sun Peaks Resort (@SunPeaksResort) May 31, 2019

Now let’s describe me right before I saw this:

• I would love to visit more ski resorts in Canada.
• I know they all have incredible scenery.
• I can name quite a few, but none really stand out.

To me right after:

• I would love to visit more ski resorts in Canada.
• I know they all have incredible scenery.
• But one has this really cool downhill go-cart track and, as far as i can tell, none of the others do.

Little (Big) Things
I’m a big believe that one little difference between two big choices can impact the chances of someone going with one over the other. Like a hotel room and free wi-fi or as Dan Ariely puts it, coffee. The cost of wi-fi or coffee may be 1% of the overall cost, but that little perk can be enough to sway my decision.

But I’m an even bigger believer that if that little difference is totally unique – ie, you’re the only hotel in the world with coffee or the only resort in Canada with a downhill go-cart – can make an even bigger difference in the minds and, yes, behaviors of humans like me and you.

So, well played by Sun Peaks. Awesome new activity that, in my book, holds a ton of marketing potential.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.