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Social Media
Summer Social Snapshot, Fan Growth Resorts Are Seeing Each Week

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GREGG
BLANCHARD
   

The industry social snapshot on the right gives a daily, aggregate number of social media activity. But what about averages for individual resorts? Perhaps on a weekly basis? Your wish is my command.

Note: for this analysis I’ve only counted resorts with at least 1 of each metric (followers, fans, etc.) to avoid accounts that were created but never used.

Twitter
Resorts w/ Accounts: 325
New Followers per Week per Resort: 7.3
New Following per Week per Resort: 3.3
New Tweets per Week per Resort: 5.1

Facebook
Resorts w/ Accounts: 436
New Fans per Week per Resort: 32.7
New Checkins per Week per Resort: 7.3

Pinterest
Resorts w/ Accounts: 33
New Followers per Week per Resort: 2.4

Instagram
Resorts w/ Accounts: 56
New Followers per Week per Resort: 17.2
New Pictures per Week per Resort: 1.7

Google+
Resorts w/ Accounts: 82
New Followers per Week per Resort: 2.1

YouTube
Resorts w/ Accounts: 191
New Video Views per Week per Resort: 368.6
New Subscribers per Week per Resort: 0.6

Foursquare
Resorts w/ Accounts: 28
New Likes per Week per Resort: 39.2


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