The industry social snapshot on the right gives a daily, aggregate number of social media activity. But what about averages for individual resorts? Perhaps on a weekly basis? Your wish is my command.

Note: for this analysis I’ve only counted resorts with at least 1 of each metric (followers, fans, etc.) to avoid accounts that were created but never used.

Twitter
Resorts w/ Accounts: 325
New Followers per Week per Resort: 7.3
New Following per Week per Resort: 3.3
New Tweets per Week per Resort: 5.1

Facebook
Resorts w/ Accounts: 436
New Fans per Week per Resort: 32.7
New Checkins per Week per Resort: 7.3

Pinterest
Resorts w/ Accounts: 33
New Followers per Week per Resort: 2.4

Instagram
Resorts w/ Accounts: 56
New Followers per Week per Resort: 17.2
New Pictures per Week per Resort: 1.7

Google+
Resorts w/ Accounts: 82
New Followers per Week per Resort: 2.1

YouTube
Resorts w/ Accounts: 191
New Video Views per Week per Resort: 368.6
New Subscribers per Week per Resort: 0.6

Foursquare
Resorts w/ Accounts: 28
New Likes per Week per Resort: 39.2

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.