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The most helpful thing this summer in my visits to resorts.

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GREGG
BLANCHARD
       

As weather warms up and vaccination rates rise, it’s been really fun to get out and about to resorts again this summer. We’ve hiked at Powder Mountain, wandered around Snowbasin, spent the day at Snowbird, played disc golf at Brighton, and stayed a couple nights at Solitude.

Over and over again, I’ve been surprised at the utility of one simple thing: QR codes.

QR Codes

I first studied QR codes more than a decade ago, and even then we marketers underestimated how many people use them by a huge number.

Even among the students I researched, 50% typed in the URL because they didn’t have a QR code reader app downloaded on their phone. Today, with QR code readers built into virtually every camera app they’re becoming more useful than ever. Especially in summer where it’s easier to use your phone and the temperature is kinder to batteries and such.

For example…

Snowbird lets you scan a QR code to sign waivers while you wait in line.
qr code to sign waivers

Same for downloading their app while you ride the tram.
qr code to download apps

Want some details on activities at Solitude? Scan a QR code.
activities QR codes

Waiting in line to buy tickets? Scan a QR code to book online.
QR code for tickets

Consideration

As more and more people get comfortable scanning QR codes – even my parents do it! – I think it’s absolutely worth considering when you need someone to go from zero to a website as easily as possible.

Can they be overused? Yes.
Have we seen stupid uses in the past? Absolutely.
Will some people roll their eyes at them? Likely.

But try out a few, track the scans, and I think you’ll be surprised at how many people choose to scan instead of type when they want certain info on their phones.


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