I really like the work that Propeller Media does. Whenever they roll out a new design, there always seems to be a slice of innovation and marketing/business savvy built in. Recently, they posted a list of “5 summer marketing tips for ski resort marketers” on their blog. It covered a few topics that I was planning on hitting here and then some. Rather than rewrite them all, I’ll spread the love to their site and let you get their take…with one addition.

Actually, addition may not be the right word, think of it as me taking a highlighter and drawing attention to the part I felt really hit a critical principle: keep the summer content flowing as things (improvements, events, etc.) happen around the resort. I think some of the best content pieces (like lift construction) happen during the summer. Don’t miss out. Additionally, as you keep talking through social media, this will help you with another item from the list: identifying the influencers. Allow the quieter summer season to sift out the hardcore fans.

Here’s the link to the full post:
http://insidepropeller.com/2011/06/07/5-summer-marketing-tips-for-ski-resort-marketers/

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.