This week I’m talking about summer activities. Winter runs like a well-oiled machine, but we’re likely still in the crawl stage of the classic crawl->walk->run progression.
One area in which I think this is especially true is the little things.
While I’m not old enough to know first hard, as far as I can tell the advent of pole-mounted tissue boxes in the lift line is a fairly modern revelation.
It likely come from some combination of personal experience, noticing behavior of others, and hearing common complaints from skiers through chair rides or surveys or something along those lines.
Today, it’d be hard to find a skier who hasn’t appreciated a Kleenex during an especially snotty day on the slopes.
Two Things to Ask About
As I’ve waded into the world of summer activities, there are two things that I think resorts should start asking their guests, watching out for, and listening for during conversations:
In winter, shade and staying hydrated are after thoughts. In summer, however, they become big deals. Too much sun or too little water one day can ruin the rest of a vacation. And in the quest for NPS growth, those can be nails in the coffin of your return rate.
But lets dig into each a bit in terms of what you could be asking.
If I were you, I’d ask questions like:
This sorta stuff is, again, not on our radars during winter. But these are the conversations I’ve overheard (and experienced) this summer.
In this case, my questions might be along these lines:
One activity our kids loved wasn’t a great fit for slightly older humans. The result? A constant bunch of 5-10 parents trying to share the only sliver of shade near the attraction with the rest sweating out their lack of luck.
Think About It
These questions might seem small, but when we haven’t quite dialed in our summer product they’re questions worth asking now to have a better understanding of those fundamental pieces required to help folks have a great day.
Maybe they’ll be non-issues at your resort or maybe they’ll be big deals. Either way, it’s knowledge that will serve you well as you develop your summer product and, more importantly, experience.
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