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Promotions
Sugarloaf embraces the contrasting seasons with Ski and Tee promo.

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GREGG
BLANCHARD
       

Right about now is when a handful of resort marketing teams are trying to balance the fact that their future revenue for the next six months is golf, bikes, trails, and warm sunny days in the mountains while their present product is skiing.

There aren’t any easy answers to this, but I think Sugarloaf has a good idea on their hands.

Instead of toggling back and forth with daily tweets and photos and blog posts and videos, embrace that contrast and talk about both products at once to both audiences at once.

ski and tee details

Skiers will get or stay excited that the mountain is open “even with the golf course is already open!”

Golfers will get or stay excited that the golf course is opening up “even though the lifts are still turning!”

It’s a great story for both groups to tell, a great way to help with the transition, and a nice little promo that, as a lover of both sports, I’d be all over if my local mountain offered something like it.


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FYI: I'll be talking about measuring resort conversion rates during Insight Online on May 26.