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State of the Industry: How Are Ski Resorts Performing on YouTube?

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I’ll keep it short and sweet today. If you haven’t taken off for Christmas yet, you’re probably not looking for more stuff to read/cross off your list before you do. Even though numbers are now updated daily on the resort social dashboards, I still think a monthly checkup of the “state of the industry” is probably a good idea for each of the social sites I’m tracking.

This time it’s YouTube’s turn to be in the spotlight. With a few new metrics I’m tracking, here are ten insights into what ski resorts are doing on YouTube.

Total Channels
There are 181 known ski resort channels (accounts) on YouTube

New Uploads / Day
So far this December, 95 new videos were uploaded each day

Total Uploads
In total, ski resorts have uploaded 11,465 videos

Average Views
The average ski resort video has been viewed 1,704 times

New Views / Day
Every day, all ski resort videos on YouTube receive 40,390 combined new views

Percent of Total Views
Ski resort video views account for 0.0013% of all daily views on YouTube

Views per New Subscriber
For every 612 video views, one person will subscribe to a ski resort channel

Total Subscribers
Resort channels have a total of 21,422 subscribers

New Subscribers / Day
Every day, 66 YouTube users will subscribe to a ski resort channel

Most Daily Views
Sunday River gets the most viewership, averaging 1,190 a day during December

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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