I’ll keep it short and sweet today. If you haven’t taken off for Christmas yet, you’re probably not looking for more stuff to read/cross off your list before you do. Even though numbers are now updated daily on the resort social dashboards, I still think a monthly checkup of the “state of the industry” is probably a good idea for each of the social sites I’m tracking.
This time it’s YouTube’s turn to be in the spotlight. With a few new metrics I’m tracking, here are ten insights into what ski resorts are doing on YouTube.
There are 181 known ski resort channels (accounts) on YouTube
New Uploads / Day
So far this December, 95 new videos were uploaded each day
In total, ski resorts have uploaded 11,465 videos
The average ski resort video has been viewed 1,704 times
New Views / Day
Every day, all ski resort videos on YouTube receive 40,390 combined new views
Percent of Total Views
Ski resort video views account for 0.0013% of all daily views on YouTube
Views per New Subscriber
For every 612 video views, one person will subscribe to a ski resort channel
Resort channels have a total of 21,422 subscribers
New Subscribers / Day
Every day, 66 YouTube users will subscribe to a ski resort channel
Most Daily Views
Sunday River gets the most viewership, averaging 1,190 a day during December
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