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Content Marketing (All)
Maybe Resorts Will be the First to Take Advantage of this Extremely Overlooked Real Estate?

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Of all the device-accessed places resorts try to get their content, one has been completely overlooked.

They’ve mastered the art of EdgeRank, claimed the desktop background, infiltrated notifications, the list goes on.

But there’s one place they, nor any other business has effectively reached yet.

A Dash of Content
Last week I shared a content aggregation idea that took all the date-specific content on a website and put it in one place: promoting resort offers together instead of individually. So, I’ll start with that some piece of content to highlight this idea as well.

Starting with that, this is the treatment I gave it. Subtle, but see if you can figure out where I’d put this?


Figure it out?

The One Spot…
The one spot I’ve never seen a business take advantage of is the start page on a browser.

Like the desktop wallpaper it’s big and seen every day. Like a website it’s dynamic and easy to maintain. In fact, it is a website, just a website that’s built to act as a start page. And this is just a draft, you could easily add:

  • Social feeds
  • Booking engines
  • Snow reports
  • Web cams and current conditions

The list goes on.

One Final Touch
To get people to set this as their homepage I’d add a very simple tweak in the form of a contest. Skiers would win by having this page as their start page.

Using a combination of IPs, cookies, and an email sign-up form, I’d let skiers use this as their start page on 3-5 different devices with each having a unique chance of winning. Then, I’d randomly reward a start-page user on any given day with, again, a prize that would require a trip to the mountain to use.

So, that’s what I’d do.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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