I just got an email from Squaw Valley…and I love it.

Sometimes marketing feels exact, maybe too exact, too calculated, too polished.

But that’s not how humans work. That’s not how we count down the days to the season. Occasionally, we get a break in the mundane and are reminding of the impending winter by some subconcious trigger, and we check.

Rarely, if ever, it’s 100 days.

That’s what I love about this campaign. It’s simple, it’s less-polished, it’s human.

Great job, Squaw.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.