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I Just Got an Email from Squaw Valley with a Totally Random Number…and I Love It

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I just got an email from Squaw Valley…and I love it.


Sometimes marketing feels exact, maybe too exact, too calculated, too polished.

But that’s not how humans work. That’s not how we count down the days to the season. Occasionally, we get a break in the mundane and are reminding of the impending winter by some subconcious trigger, and we check.

Rarely, if ever, it’s 100 days.





That’s what I love about this campaign. It’s simple, it’s less-polished, it’s human.

Great job, Squaw.

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