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Like Squaw, never underestimate the power of a hello…bar.

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GREGG
BLANCHARD
       

There’s probably a better name for these, but I still call them by the first name I saw associated with this tactic: Hello Bars.

Let me know if there’s a better label, but regardless of what you call these little promotional areas that squeeze themselves between the top of the browser and the top of your content, they’re easy to underestimate.

But stick one up there, add a little tracking, and prepare to be impressed.

Squaw’s Story
I’m writing this on Monday, April 22, 2019 early in the afternoon. Inspired by a few website redesigns and knowing that season is nearly upon us, I was browsing one of my favorites.

Now, keep in mind that:

  • The IKON price increase deadline is tomorrow night.
  • Deadlines get people to act. And by act I mean buy.
  • It’s the last big deadline before summer, so it counts.

The hero image has been changed to promote IKON, social posts are flying out the door, emails triggered, the list goes on. But what did Squaw add to their site that other IKON pass resorts didn’t?

You guessed it, a Hello Bar.

Smart
This is one of those things that, once you measure and see the effectiveness of firsthand, you tuck in your back pocket and save for those moments when attention matters.

That’s what Squaw did.

They didn’t abuse that real estate, they waited until the moment was right. And, if my experience is any indication, capitalized on the attention it garners with a valuable boost in clicks and sales.


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