Last week’s video about Snowbird’s Different Breed campaign worked well enough, so let’s give it another go.

This time I’ll dig into Alta’s new film The Soul of Alta. Storytelling can be a somewhat overused term, but what I’m going to try to do in this video is break it down in a simple series of concepts (at least the way I think about it), explore examples of each one, and give you something to keep an eye out for as you watch Alta’s story to help us see how those elements are used and what they do the experience of watching it.

So, let’s start with my breakdown.

And then, once you’re done, here’s Alta’s new video.

Again, kudos to all involved on this one. It’s completely fantastic.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.