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Content Marketing (All)
So far in 2015/16: Resorts continue to lead content marketing pack with smart efforts.

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For every topic I do cover, I have a collection of 3-10 small, but clever, tactics that are hard to shape into a solo post but nonetheless deserve some love. This week I’m sharing a few groups of these efforts from resort marketers so far in 2015/16.

Content continues to be a powerful, dominant focus for resort marketers. And for good reason.

As 2015/16 has shaped up, a few simple things have cross my radar that made me stop in my marketing tracks and ponder how simple, but smart, the content truly was. Here are three of those.

Upcoming Concert for Soundtrack
Videos usually need music and, as we all know, music can be a headache.

Sugarloaf isn’t the first, but they’ve been one of the most consistent at plugging upcoming shows by using that band’s music for marketing videos. Watch the first 15 seconds of this video and you’ll see what I mean.

The relationship is there so it’s easy to get rights, the band has an extra reason to grand them, and two marketing boxes are quickly checked with one piece of content. I love this.

Prism Cam Spreading
It’s been less than a year since I first wrote about Prism’s Violet cam, but my hopes that this technology would spread have certainly come to pass.

Among my favorites are a trio from Colorado in Arapahoe Basin, Monarch, and Telluride.

The benefits of these cams are huge for anyone, but I especially like them for a resort like Monarch where, with a smaller marketing staff than other CO resorts, they can consistently rely on the cam to produce share-worthy images over and over and over again.

And, yes, I still have to remind myself that these are taken by fully-automated webcams.

Free GoPro at Killington
For all the carefully planned, buzzed, hyped, promoed content and giveaways that exist, I couldn’t help but smile at Killington’s surprise giveaway to the first gondola cabin of 2016.

Toss in a guy that’s totally pumped to be there and you’ve got some great content.

All of these are great content.

They’re simple visuals that give incremental reasons to visit that, together, can create enough motivation to get people off the couch.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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