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Social Media
Mark Your Cards: I Love This Simple Tweak Snowbird Makes to Every Photo

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A while back I talked about a simple principle that helped me not just recall the message, but also the author of nearly every piece of Snowshoe content I saw over the summer.

By using the same “mark” (a Sasquatch) in every post and update and share, they essentially marked their content cards to aid me as the viewer as I attempted to notice and remember the stuff they wanted me to notice and remember.

Letting those wheels turn a bit more, there’s another approach that I’ve noticed a similar effect from.

Snap, Stamp, Share
Take a look at some of Snowbird’s recent content and see if you notice the same thing I did.

Pretty simple, huh? Most resorts take two steps with their photos: snap and share.

Snowbird simply adds an extra one in the middle by adding their logo to the bottom corner of each image before pushing it out to the world.

Two Benefits
The first benefit is the one I started with. Yes, there’s a logo beside the content, but from a purely anecdotal observation, I’ve found that having a logo ON the content helps me remember not just the content, but who published it.

The second benefit comes from our sharing culture where sometimes a photo is shared without preserving the source.

But that sharing is a hugely valuable result of great content, so by making the source part of that great content, it can help reinforce the author no matter how far it strays from Snowbird’s social territory.

Simple & Powerful
I hope we aren’t fooled by the simplicity of this idea.

Very little of your content is viewed on its own. Instead, it’s just one of an enless stream of updates that social users half-mindedly monitor throughout the day.

More than the specific approaches of Snowbird and Snowshoe, I think the principle behind these campaigns is an important one for any resort to consider.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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