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Content Marketing
The Lovely Simplicity of Snowbird’s Content Strategy on Opening Day 2013

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I love simplicity.

From design to strategy, minimizing complexity (my clever way of not saying “simplicity” again) has served me very, very well over the years.

Which is exactly why I want to throw it back this morning to Snowbird’s opening day five years ago.

First 50
As the teeming masses eagerly waited for the first chair, Snowbird’s photog, Matt Crawley, found a comfy spot a hundred yards or so up the liftline, got his camera ready and snapped off 50 pics.

One of each of the first 50 chairs.






Those are the first five, the rest are equally simple, yet awesome.

Up in Lights
I love me some “name up in lights” tactics as well, so when you take a look at how many people tagged themselves (or friends) in these photos, it’s pretty awesome to think of the trickle down effects of this quick-to-produce photo gallery.

Stoke was captured, stoke was shared, and the reward for getting first chair got a hint of social sweetening.

Great stuff.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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