skip to main content

Skiing vs Disneyland: a five-part anecdotal analysis of brand strategy.

divider image for this post

A while back I took a trip to Disneyland; the first with a child in tow.

As an (over)observant marketer, I watched, I noted, I considered, and I compared. Once I got home I put all those thoughts down into a series of posts about why Disneyland is more similar to skiing that we often admit, and what we can learn from it.

#1: Apples and Oranges
It’s easy to point out the differences between a ski resort and Disneyland, but if you look closer you’ll find that there are a long list of really insightful similarities as well.
Read Part 1→

#2: The Disney Bubble
When you enter the land of Disney, you enter the land of Disney. If there’s money to be made, they make sure it goes into their brand and their pockets.
Read Part 2→

#3: My Ad, Your Ad
Resorts manage a long list of sponsorships and at times those are absolutely the right choice, but it’s interesting to look into Disney’s efforts in that regard because…well…there are none.
Read Part 3→

#4: We’re in this Together
Disneyland has a very specific brand, but it’s amazing to see how well the entire company – every employee, every sign, every color – supports that message.
Read Part 4→

#5: Pricing Predicament
There are a lot of interesting aspects of Disneyland to hold up next to skiing, but pricing? Well, that’s where things get really interesting.
Read Part 5→

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.