A few weeks ago I made a call for swag and you guys delivered. I’ve got a stack of koozies, stickers, and other gear that I’ll be featuring, two at a time, on the blog. Hopefully, with my super-scientific analysis, we’ll spark some ideas for sweet swag to line-up for next season. If you missed the first couple battles, check it them out round 1 here and round 2 here.
I’m going to judge the swag on four areas and give a score for each to determine a winner:
With a score of 1-10 on each, we’ll end up with a score out of 40. Onward.
Contestant #1 – Copper Mountain
This lovely pair of ski socks really caught my wife’s eye (she has a drawerful of “cute” socks) and don’t seem to be a cheapo pair of Wal-Mart quality 99-centers.
Contestant #2 – Sugarloaf
King of Spring T-Shirt
The classic t-shirt is always a favorite. Don’t believe me? Go to a college basketball game and watch the mayhem when the cheerleaders toss rolled up shirts into the crowd.
The socks are comfy, but even if everyone wears them they simply won’t be seen unless you’re one of those socks and sandals people. In which case, associating your brand with that group might not be a great idea. The t-shirt is simple, hits the brand messaging Sugarloaf is known for and, in this round, just edged out the socks. I like both though. I’m a sucker for resort logo t’s but socks are super useful. I think both can make a solid piece of swag.
Want your resort’s swag included in the next round? Either email a picture to me at firstname.lastname@example.org or, if you have some to share, mail those goodies to:
506 Crazy Horse Circle
Edwards, CO 81632
Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a slot on Gregg's calendar and let's chat.
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