I deeply admire brands that are able to be vocal and clear in their support of big topics. Whether that’s women’s rights or racial issues or, in this case, support of the LGBTQIA+ community.
Part of my admiration comes from my ongoing challenge I have to follow suit, especially with LGBTQIA+ issues. I deeply feel the impacts they have on my friends and family, but, man, I’m still just struggling to find my a voice to express those feelings in both private and public.
So, this year, I wanted to tip my hat to a few of the brands that are speaking up.
Now in their 10th year of participation, Snowbird, was there as well as a merged presence between Brighton and Solitude.
Participating in our 10th Utah Pride Parade with our employees & community yesterday was an honor. We stand for diversity of thought, background, race, sexual orientation, gender & belief, & it was a wonderful day filled with celebrating our differences while walking together. pic.twitter.com/dtS616jPIM
— Snowbird (@Snowbird) June 5, 2023
We're teaming up with our Big Cottonwood Canyon neighbors, @BrightonResort to celebrate with Utah's LGBTQ+ community. Keep an eye out for our float at the Utah Pride Parade this Sunday! #UtahPride @utahpridecenter pic.twitter.com/FhZDrDCdSW
— Solitude Mountain Resort (@SolitudeMTN) June 2, 2023
Killington went a similar route selling $25 tickets with all proceeds going to Rutland County Pride.
June skiing is a go! We are stoked to offer a bonus day of advanced skiing and snowboarding this Thursday. The Superstar Express quad spins at 9 a.m. for top-to-bottom turns. Tickets cost just $25 with all proceeds donated to Rutland County Pride. #Beast365 #Killington pic.twitter.com/k5C8GkNhj5
— Killington Resort (@KillingtonMtn) May 30, 2023
Along with other efforts, Big White made a $2,606 donation to a local organization, Etcetera that serves 2SLGBTQIA+ youth in their community.
🌈🎉 Join us in celebrating #PrideMonth! Thanks to you and our partners, Hotline Apparel and Campus Crew, we are donating $2606 to the Etcetera serving 2SLGBTQIA+ youth in our community provided by @TheBridgeServ 🌈❤️ Learn more: https://t.co/FwLuo1pRoX#bigwhite #kelowna #pride pic.twitter.com/Q5wZhLxBsB
— Big White Ski Resort (@BigWhite) June 3, 2023
Blue Mountain has been really vocal, but they’re also one of the few brands that have changed their logo.
The Legend spun up some late-May ties to pride month with a pride weekend that may not have actually been during June, but certainly set the stage for those messages.
— Arapahoe Basin (@Arapahoe_Basin) May 27, 2023
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