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Five (more) ways ski resorts are speaking up during Pride Month.

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I deeply admire brands that are able to be vocal and clear in their support of big topics. Whether that’s women’s rights or racial issues or, in this case, support of the LGBTQIA+ community.

Part of my admiration comes from my ongoing challenge I have to follow suit, especially with LGBTQIA+ issues. I deeply feel the impacts they have on my friends and family, but, man, I’m still just struggling to find my a voice to express those feelings in both private and public.

I originally started a collection of these last year (2023), but I wanted to build on this collection this year (2024) instead of making a separate post.


1) Utah Resort in the Pride Parade

Snowbird, Solitude, and Brighton we all there once again with floats and swag and many of their team supporting the cause.

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A post shared by Snowbird (@snowbird)

2) Social Posts

Tamarack and Aspen shouted out their celebration of pride month on their social accounts.


1) Snowbird & Brighton/Solitude Utah Pride Parade

In their 10th year of participation, Snowbird, was there as well as a merged presence between Brighton and Solitude.

2) Killington Tickets / Donation

Killington went a similar route selling $25 tickets with all proceeds going to Rutland County Pride.

3) Big White Donation

Along with other efforts, Big White made a $2,606 donation to a local organization, Etcetera that serves 2SLGBTQIA+ youth in their community.

4) Blue Mountain Logo

Blue Mountain has been really vocal, but they’re also one of the few brands that have changed their logo.

blue mountain pride logo

5) Arapahoe Basin Pride Weekend

The Legend spun up some late-May ties to pride month with a pride weekend that may not have actually been during June, but certainly set the stage for those messages.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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