I deeply admire brands that are able to be vocal and clear in their support of big topics. Whether that’s women’s rights or racial issues or, in this case, support of the LGBTQIA+ community.

Part of my admiration comes from my ongoing challenge I have to follow suit, especially with LGBTQIA+ issues. I deeply feel the impacts they have on my friends and family, but, man, I’m still just struggling to find my a voice to express those feelings in both private and public.

I originally started a collection of these last year (2023), but I wanted to build on this collection this year (2024) instead of making a separate post.

2024

1) Utah Resort in the Pride Parade

Snowbird, Solitude, and Brighton we all there once again with floats and swag and many of their team supporting the cause.

Look for our float at the Utah Pride Parade this Sunday! We’re teaming up with our Big Cottonwood Canyon neighbors, @brightonresort to celebrate with Utah’s LGBTQ+ community.#UtahPride @utahpridecenter pic.twitter.com/V6pUuCO9yy

— Solitude Mountain Resort (@SolitudeMTN) May 31, 2024

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A post shared by Brighton Resort (@brightonresort)

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A post shared by Snowbird (@snowbird)

2) Social Posts

Tamarack and Aspen shouted out their celebration of pride month on their social accounts.

Happy Pride Month! 🌈 One of our core values here at Tamarack Resort is Inclusivity.

Mountains, meadows, and lakes are for everyone. We are more than community. We are a family, The TamFam! 🏔️

No matter why you come, be free and belong! ❤️💛💚💙💜 pic.twitter.com/MOgqDwmliX

— Tamarack Resort (@SkiTamarack) June 5, 2024

Progress happens one step at a time. 🏳️‍🌈 Happy Pride month—only 225 days until Aspen Gay Ski Week 2025!

📸: @jakeewheeler pic.twitter.com/JEclOpauzk

— Aspen Snowmass (@AspenSnowmass) June 1, 2024

2023

1) Snowbird & Brighton/Solitude Utah Pride Parade

In their 10th year of participation, Snowbird, was there as well as a merged presence between Brighton and Solitude.

Participating in our 10th Utah Pride Parade with our employees & community yesterday was an honor. We stand for diversity of thought, background, race, sexual orientation, gender & belief, & it was a wonderful day filled with celebrating our differences while walking together. pic.twitter.com/dtS616jPIM

— Snowbird (@Snowbird) June 5, 2023

We're teaming up with our Big Cottonwood Canyon neighbors, @BrightonResort to celebrate with Utah's LGBTQ+ community. Keep an eye out for our float at the Utah Pride Parade this Sunday! #UtahPride @utahpridecenter pic.twitter.com/FhZDrDCdSW

— Solitude Mountain Resort (@SolitudeMTN) June 2, 2023

2) Killington Tickets / Donation

Killington went a similar route selling $25 tickets with all proceeds going to Rutland County Pride.

June skiing is a go! We are stoked to offer a bonus day of advanced skiing and snowboarding this Thursday. The Superstar Express quad spins at 9 a.m. for top-to-bottom turns. Tickets cost just $25 with all proceeds donated to Rutland County Pride. #Beast365 #Killington pic.twitter.com/k5C8GkNhj5

— Killington Resort (@KillingtonMtn) May 30, 2023

3) Big White Donation

Along with other efforts, Big White made a $2,606 donation to a local organization, Etcetera that serves 2SLGBTQIA+ youth in their community.

🌈🎉 Join us in celebrating #PrideMonth! Thanks to you and our partners, Hotline Apparel and Campus Crew, we are donating $2606 to the Etcetera serving 2SLGBTQIA+ youth in our community provided by @TheBridgeServ 🌈❤️ Learn more: https://t.co/FwLuo1pRoX#bigwhite #kelowna #pride pic.twitter.com/Q5wZhLxBsB

— Big White Ski Resort (@BigWhite) June 3, 2023

4) Blue Mountain Logo

Blue Mountain has been really vocal, but they’re also one of the few brands that have changed their logo.

5) Arapahoe Basin Pride Weekend

The Legend spun up some late-May ties to pride month with a pride weekend that may not have actually been during June, but certainly set the stage for those messages.

Day 1 Pride and Pond Skimming https://t.co/2Sfsyo3nHf pic.twitter.com/M9AY0phidh

— Arapahoe Basin (@Arapahoe_Basin) May 27, 2023

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.