Yes, I am adding another list to the SlopeFillers quiver of resort social media rankings: YouTube. What I’ve done is made three top 10 lists partly because I only have numbers for about 102 resorts right now and partly because there are many ways to view the efficacy of a resort’s channel. Should total visibility be the big metric (total video views), should the number of people that are subscribed, or should the average viewership of each new video be the key. For now, I’ll keep three lists, if you think one is more important than the other, give me a holler.

Updated: May 23, 2011

TOP 10
Total Video Views

1. Jackson Hole – 850,571
2. Sunday River – 837,858
3. Canyons – 706,664
4. Vail Resorts – 700,906
5. Breckenridge – 504,430
6. Heavenly – 470,703
7. Hunter Mtn – 460,870
8. Whistler Blackcomb – 441,604
9. Aspen – 438,466
10. Mountain Creek – 415,227

TOP 10
Average Views per Video

1. Canyons – 11,777.73
2. Whitetail – 10,311.98
3. Snowbird – 9,822.22
4. Sunday River – 4,899.75
5. Breckenridge – 4,503.84
6. Jackson Hole – 4,384.39
7. Cataloochee – 3,783.00
8. Snow Valley Cali. – 3,690.83
9. Whistler Blackcomb – 3,649.62
10. Whiteface – 3,636.75

TOP 10
Channel Subscribers

1. Vail Resorts – 836
2. Mountain Creek – 722
3. Whistler Blackcomb – 719
4. Snowbird – 604
5. Sunday River – 553
6. Breckenridge – 502
7. Northstar – 451
8. Heavenly – 411
9. Jackson Hole – 395
10. Mt High – 391

Did I miss one?  Should your resort be on one of these lists?  Let me know.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.