Should Your Ski Resort Be Selling on eBay?
Gregg Blanchard /
Today, I want to plant a seed. The size of the plant that will grow from it is a mystery until it’s planted, but let me share some statistics. You already know what website these numbers are describing, but I’ll pretend you don’t and imagine I am building some sofa-gripping suspense.
- 4 million unique US visitors a month looking for computers & technology alone
- A pair of shoes is sold every 8 seconds
- Total active user count of nearly 90 million
The source? You’ll never guess, so I’d probably better tell you. I am talking about the great eBay. Yes, the seller of all things random. The seed I hope to plant is that maybe, just maybe, you can use this auction behemoth to add a notch or two to your resort’s revenues. You won’t be the first (read further to see who your competition is) but an opportunity for a unique method of generating sales awaits the clever and brave. Here are a few stats:
- As of this morning, there are 495 results on eBay for the search “lift tickets”
- The only seller, as far as I could tell, that was an actual ski resort was Song Mountain, NY
- An auction for two Killington lift tickets has 15 bids with the latest for $127.00
Lift tickets are just one thing that could be sold. Gear, vacations, stuff with your logo plastered on it, one-of-a-kind swag you come up with: whatever it is, there are lots of people looking for random stuff (and buying it) on eBay.
Just something to think about…