A $34B Pie, and Only One Ski Resort Wants a Slice?
Gregg Blanchard /
Last year, Amazon recorded over $34 billion in revenues. Correct me if I’m wrong, but that’s a large sum of cash.
Now, go to Amazon and search for “lift tickets”. What results do you get?
Try, “ski vacation”.
Or, “ski passes”.
If your results are anything like mine, and I think they are, the first search included listings from only one ski resort: Canyons. The Utah Avalanche center was selling lift tickets but they didn’t show up until the second page of results.
Results for “ski vacation”? Nothing from ski resorts. Results for “ski passes”. Nothing.
So, there is a 34 billion dollar pie out there, and only one resort wants a slice?
Interesting.