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Ski Resorts Post Massive Growth on Twitter During November

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I had been keeping an eye on growth for the last couple weeks and expect the number to be big, but I didn’t expect it to be near 10%. After 4.79% growth in September, followed by 6.64% in October, resorts on Twitter increased their follower counts by an average of 9.56%. Whistler/Blackcomb, still sitting at number #1, not only become the first resort with 25,000 followers, but also had above average growth at 10.63%. Lots of changes to the top 25 list including a new face in Lake Louise. Here’s all the details from the latest update to the Top 25 Ski Resorts on Twitter list.

Also note that Twitter numbers and regional rankings for all ski resort social media dashboards are now updated as well.

Facts & Figures

  • Total followers of resorts on Twitter (as of Dec 1): 510,657
  • Total new followers of resorts since Nov 1: 44,576
  • Total growth of ski resorts on Twitter: 9.56%
  • Fastest growth (resorts w/ 100+ followers: 85.59% (Cannonsburg)
  • Largest increase in followers: 2,452 (Whistler/Blackcomb)

Growth by Region

  1. Canada: 13.47%
  2. Mid Atlantic: 11.86%
  3. New England: 10.13%
  4. Midwest: 9.75%
  5. West Coast: 9.24%
  6. Southeast: 7.96%
  7. Rocky Mountains: 7.20%

All the Changes

  • Lake Louise (+13, was 35)
  • Killington (+4)
  • Northstar (+1)
  • Copper Mountainr (+1)
  • Squaw Valleyr (+1)
  • Sugarloaf (+1)
  • Jackson Hole (-1)
  • Beaver Creek Resort (-1)
  • Snowbird (-1)
  • Grouse Mountain (-1)
  • Telluride Ski Resort (-1)
  • Sunday River (-1, was 25)
  • Canyons Resort (-2)
  • Mount Bachelor (-3)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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