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Ski Resorts Get Major Branding Boost From 2011 Movie Trailers

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I’m honestly not sure what it takes to get a crew like Level 1 out to your mountain to do a shoot in your park, but if you don’t know either, I’d suggest finding out. Resorts that have succeeded in this regard are now reaping the rewards, long before the actual films are released.

Here’s a few of this year’s winners for trailer branding so far (as well as an excuse to watch some of the best teasers again in the name of market research):

After Dark – Level 1
Views: 138,000
Resort Logos/Names in Trailer: Sun Valley

Attack of La Nina – Matchstick
Views: 61,900
Resort Logos/Names in Trailer: Alyeska, Breckenridge, Aspen/Snowmass, Silverton, Whistler, Revelstoke, Stevens Pass, among others.

The Grand Bizarre – Poor Boyz
Views: 41,400
Resort Logos/Names in Trailer: Keystone

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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