Ski Resorts Get Major Branding Boost From 2011 Movie Trailers
Gregg Blanchard /
I’m honestly not sure what it takes to get a crew like Level 1 out to your mountain to do a shoot in your park, but if you don’t know either, I’d suggest finding out. Resorts that have succeeded in this regard are now reaping the rewards, long before the actual films are released.
Here’s a few of this year’s winners for trailer branding so far (as well as an excuse to watch some of the best teasers again in the name of market research):
After Dark – Level 1
Views: 138,000
Resort Logos/Names in Trailer: Sun Valley
Attack of La Nina – Matchstick
Views: 61,900
Resort Logos/Names in Trailer: Alyeska, Breckenridge, Aspen/Snowmass, Silverton, Whistler, Revelstoke, Stevens Pass, among others.
The Grand Bizarre – Poor Boyz
Views: 41,400
Resort Logos/Names in Trailer: Keystone