Ski Resort Taglines: The Answers
I originally planned an debating the efficacy of taglines but I think I’ll take a pass. They are what they are. So, as you check your knowledge and the stickiness of resort tag lines, I’ll let you draw your own conclusions about whether they add any real value to a brand. Enjoy :)
Name that ski resort based on their tag line:
“A better way to mountain.” (Canyons)
“Like nothing on earth.” (Vail)
“The Beast” (Killington)
“Everyone deserves a snow day.” (Copper Mountain)
“Colorado’s favorite.” (Winter Park)
“Rare Earth” (Kirkwood)
“It’s the snow.” (Big White)
“The Legend” (Arapahoe Basin)
“Ski it if you can!” (Mad River Glen)
“Not exactly roughing it.” (Beaver Creek)
“Refined by nature.” (Solitude)
“The top of California.” (Mammoth)
“Find your happy place.” (Sundar River)
“Pure Vertical Fun” (Wildcat)
“Unmatched in North America” (Telluride)
“What are you up for?” (Boyne)
“The only thing missing here is you.” (Durango)
“It’s your turn.” (Sugarbowl)
“The rockies biggest, Canada’s best.” (Lake Louise)
Gregg Blanchard 