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Social Media
A 2021 breakdown of ski resort social media platform market share.

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Yesterday we looked at individual resorts, but lets zoom out a bit and look at it from two new angles to better understand the market share of theses platforms.

By Tweets
First, lets look at market share by total tweets. In other words, we’re looking at what percentage of resort tweets were published from each platform.

Twitter Web App 33.8%
Twitter for iPhone 26.0%
Sprout Social 12.5%
Instagram 8.0%
Hootsuite Inc. 5.1%
Twitter for Android 4.9%
LaterMedia 1.8%
Salesforce – Social Studio 1.5%
Agorapulse app 1.3%
TweetDeck 1.1%
Zoho Social 0.6% 0.5%
Buffer 0.5%
SmarterQueue 0.5% 0.5%
Curalate 0.2%
WorkForceNow 0.2%
Constant Contact 0.2% 0.2%
Twitter Media Studio 0.2%
Mailchimp 0.1%
SOCi – Simplifying Social Media 0.1%
ContentCal Studio 0.1%
RealSatisfied 0.1%
Twitter for iPad 0.1%
Meltwater Social 0.1%
Vimeo 0.0%
Emma Social Connector 0.0%
Twitter for Mac 0.0%
TweetDeck Web App 0.0%

By Resort
Now, some resorts use certain apps more than others, so let’s check our math by looking at usage by resort. In other words, what percentage of resorts are using each platform.

Twitter Web App 69.0%
Twitter for iPhone 56.0%
Sprout Social 24.1%
Instagram 17.6%
Twitter for Android 14.8%
Hootsuite Inc. 8.8%
Salesforce – Social Studio 5.6%
LaterMedia 2.8%
TweetDeck 2.3%
Mailchimp 1.9%
Constant Contact 1.4%
Agorapulse app 1.4%
Twitter for iPad 1.4% 0.9%
Twitter Media Studio 0.9%
Zoho Social 0.9%
Twitter for Mac 0.5%
SmarterQueue 0.5%
WorkForceNow 0.5%
Curalate 0.5%
RealSatisfied 0.5%
Emma Social Connector 0.5% 0.5%
SOCi – Simplifying Social Media 0.5%
TweetDeck Web App 0.5%
Vimeo 0.5%
ContentCal Studio 0.5%
Meltwater Social 0.5% 0.5%
Buffer 0.5%

Pretty dang close.

Chew on those tables for a few minutes and then tomorrow I’ll dig into a few thoughts and trends I found interesting.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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