I’ve been getting quite a few questions as of late about social media metrics for various resorts and, rather than type out a long-winded response with a couple dozen screenshots, I recorded a video. The answer is almost always in the social media dashboards that are accessible from the form just to the right below the list of industry averages.

A few dozen resorts use the dashboards daily, others still are barely scratching the surface with what they can do. So, here are the questions and topics I cover:

1. Where are the industry averages in the social dashboards?
2. Where are the other sites’ metrics (Instagram, Pinterest, etc.)
3. How do I see where my resort’s rankings fit in with everyone else?
4. What features am I missing?

I used my classic screen recorder with a 5 minute recording limit to keep it short. Take a quick watch below:

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.