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Is Your Resort Marketing to Untapped, Cultural Groups?

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The concept of reaching new cultural markets with winter sports is an intriguing one for me. As I was doing some reading on the subject recently, I stumbled across a slideshare report titled, “The Multicultural’s in Action Sports.” Written by Kevin Bang in Partnership with Huemanitas, the report analyzes the cultural markets that action sports have yet to tap. Well, written with a boat load of quality perspectives and analysis, this one is definitely worth a look.

NOTE: The report is embedded into this page, but for some reason Google Chrome was having trouble loading it. If that happens, just click the link at the top to view it at the Slideshare website. Should be loading fine for Firefox and IE users.

The Multicultural\'s In Action Sports Report

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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