Today, I’d just like to pose a quick question. Thought they have various names, testimonials, reviews, and ratings can be powerful marketing tools. They build social proof, can remove fears and concerns of potential customers, and let other people do the talking. On a huge majority of traditional, retail product web pages you’ll find this very thing.
However, one thing I noticed as I flipped through more than four-dozen ski resort websites last week was that few, if any of them, had these elements present on the main landing page.
My question is simply this, is there a place for testimonials on ski resort landing pages? Is this an overlooked part of the web marketing mix or something that just doesn’t fit the message most resort websites are trying to convey with their online real estate?
NOTE: A couple resorts that I could recall having a form of testimonial, rating, or review:
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