If you want quick, guaranteed traffic, PPC is the way to go. If you want to take the time to design a high performing banner ad to get that burst of traffic, CPM may be your weapon of choice. Either way, I’ve seen more and more ski resort banner ads show up on sites across the web. They’ve appeared on everything from news and sports websites to marketing blogs.
Along the way, like a good little blogger, I’ve managed to capture a few screenshots:
Many of these ads I’m sure working fairly well. However, I have no doubt that many of them are blowing through cash with little or no results. That said, let me recommend a few ways to optimize your banner ads from someone that wasted a lot of money on banners learning these lessons the hard way.
It’s hard to find better ways to get quick, traffic than with PPC ads. At the same time, it’s hard to find faster ways to burn though a few thousand dollars in advertising. Make sure your ads are part of a well designed, heavily split-tested, short buying process to get the most bang for your buck.
About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010
with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider
Inntopia,
my home mountain is the lovely Nordic Valley,
and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.
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