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Ski Resort Marketing, Purple Cows, and Turkey Day

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What do you get when you combine a ski resort marketing, purple cows, and Turkey Day? This blog post and the union of three thought processes from my brain that have been running on parallel tracks for the last few days.

Let’s start with purple cows, or rather, “Purple Cow”. Seth Godin, among other things, writes concisely brilliant books. “Purple Cow” is one of those. On a lazy Saturday last week I had the chance to reread the first few chapters of the aforementioned publication. Right in the beginning he reminds us of one simple thing: even the most remarkable things can become boring after a while if we’re not careful. A purple cow would be a sight indeed, but if you see 1000 of them, the intrigue fades.

Which bring us to the second thing, resort marketing. Working at a ski resort, specifically in a marketing related position, is remarkable, in the lineup of marketing gigs, it’s surely a purple cow. You work at a mountain helping folks enjoy one of the greatest sports ever created. All too easily, however, the recognition of how good you’ve got it can fade.

And that leads us to gratitude, for one of the easiest ways to always remember how good you’ve got it is to simply step back and breath in a deep breath of appreciation. And that is my challenge to you, as you leave the office today for a long weekend, stop for a moment, look at where you are and let that spirit of gratitude sink in for a minute or two.

The job of a ski resort marketer is remarkable. Keep your cow purple with a little thanksgiving for what you’ve got.

Happy Thanksgiving everyone, see you on Monday :)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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