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Six Things to Instantly Improve Your Resort’s Facebook Page

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I feel like I sometimes wax too theoretical in my posts and not practical. Today, I’ll flip the script if you don’t mind and share six things you can today, within the next hour or so, to make your Facebook page even more awesome than I am sure it already is. This isn’t a comprehensive list and you may already be on top of some, but keeping things actionable it’s a good place to start.

1) Like Three Comments From Fans on Your Wall Posts
Trust me, when that little red notification box shows that their favorite resort liked their comment, they’ll like you even more. Plus, they’re likely comment more often. Don’t go overboard here, but don’t go underboard either.

2) Like Three Posts From Fans on Your Wall
Same deal, just for posts that fans have written on your wall. A simple way to show them they appreciate the their effort to interact. Again, moderation in all things. Make sure “likes” still mean something and aren’t an automatic response for anything posted.

3) Ask a Question
Ask your fans something about them. Let them talk about themselves. Remind them this isn’t just all about your resort but the skiers and riders that shred there. When then start responding, get in on the discussion with your own views.

4) Disconnect Facebook from Twitter
This is more of a favor for your Twitter followers, and some of you may not agree, but these are two different ball games. Click here to check if they’ll officially “connected”. Write unique posts for each site and your fans/followers will thank you. If saving 30 seconds to auto post to both is a concern, you may have bigger issues.

5) Say Something Funny (or At Least Try)
You are a resort, you are a business, but your fans also expect to see some personality from the man/woman behind your page. There’s nothing like a good Chuck Norris joke to remind your loyal skiers and riders that you aren’t a stuffed shirt.

6) Disagree With Someone
Sometimes, in an effort to be uber-likeable, fan pages agree with anything posted on their wall. Try disagreeing sometime (politely of course) and see how it goes. This shows that your page can be a place for two way discussion, not just statements followed by affirmations.

What would you add to the list?

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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