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Sipapu’s Lift Tickets Lend to Branding…and Marriages

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I used to collect my old day passes, partly because I felt cool to have them on my jacket in Junior High, partly because my proximity to skiing and financial situation made every day on hill a special one. I loved the saying, stamps, quotes, etc. that resorts at the time would put on their passes to differentiate one day from another.

Now, RFID rules the day and wickets have been replaced by zip ties for the few remaining paper ticket resorts. So, when I see a resort that is not only printing these tickets still but using the opportunity to have fun, cater to their skiers, and build their brand, i can’t help but smile.

Will You Marry Me?
Somewhere during recent history, marriage proposals went from a question to nothing short of a broadway production. It’s a game of “can you top this” that is fun for those involved and those that see it after the fact…typically on YouTube. Yes, some of us roll our eyes, myself included, but most people can’t help but smile.

So, when Sipapu had the chance to combine their ticket with a proposal, they of course, said yes (just like the soon-to-be bride did):

Even though a public proposal is the exact opposite of how I asked my wife to marry me, I really like this idea. Ski resorts are businesses so anytime a marketing director, Stacey Glaser in this case (thanks again for sending the photo and story, Stacey!), can inject a little bit of personality and life into the brand, it’s usually a good idea.

In this case, keeping the lift ticket fun, low tech, and personable (like it used to be) is a great move from Sipapu and a fun way to paint a face on the resort.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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