Marketers are good at a lot of things, but not everything. Which means we can feel a bit helpless when things like wildfire threatens your resort.

But you know what resort marketers are good at? Organizing and spreading information.

And, in the face of an early season wildfire near New Mexico’s Sipapu Resort, that’s exactly what their team is both doing now and benefiting from others doing in the past.

Consistent, Concise Info

Sipapu’s Christiana Hudson pointed me to their blog where they’re keeping a running series of updates on everything from what donations are needed to evacuation notices.

As you can see in the header image of this post, they’ve also let this take over the hero of the homepage.

All those years of:

• Training all of our locals to go to our website for updates
• Getting people to subscribe to our emails for news
• Reminding folks in town to follow us on social media for the latest info

All of these things can make resorts one of the most powerful ally for firefighters at times like this because of the quality and effectiveness of our reach. And the ability for a resort marketing team to quickly get well-created messages out across channels.

Fire mitigation efforts continue in earnest as we fight to protect Sipapu. Learn more about our mitigation efforts and how you can help on our mountain blog at the link in bio or at https://t.co/qlg7hxvHaj
🙏 for rain and for everyone affected. #sipapu pic.twitter.com/THdk1sRNNu

— Sipapu Ski Resort (@SipapuNM) May 17, 2022

Learning From Sierra-at-Tahoe

But Christiana also mentioned something interesting: they’re using some of the practices and lessons that Sierra-at-Tahoe used during their fire.

Using snowmaking equipment to stop forward progress of the Caldor Fire at Sierra-at-Tahoe. The snow guns created a mist that protected the lodge. A firefighting technique I certainly haven't seen before

Photos by @JoshEdelson @karlmondon @KCRATeSelle pic.twitter.com/4ZkQXlsSi5

— Alissa Walker (@awalkerinLA) August 30, 2021

One of the things I was reminded about at NSAA last week was how little true competition exists in this industry. The level of sharing, collaboration, “we’re all in this together” vibe is amazing.

This is just another example of that, but it’s an important one. Nice work Sipapu team. We’re hoping, praying, and pulling for you! Good luck!

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.