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In-person rail jam not possible? SilverStar rallied and made it virtual.

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A lot of resorts rely on a steady stream of events to keep the skiers coming throughout the season.

But what do you do when a pandemic strikes?

If you’re SilverStar, you take those same sponsors, some concepts, and same potential participants and create a format for it to work virtually.

Not Just Rail Jam
While it’s not just the rail jam – they’ve also rolled out:

  • Through Your Lens Challenge
  • SEISMIC Hits Series
  • 12 Days of Holidays

…but it’s the rail jam I was most curious about. Doug Chimuk at SilverStar gave me the heads up on this a few weeks ago, and now that time has passed a bit it’s cool to see the results.

And the comments? People are stoked. They love seeing a virtual event over no event.

I love the creativity that is on display this year and this is a perfect example.

Instead of just throwing up their hands and saying “oh well” to any events, Doug and his peers found a new way to keep the stoke – and resort visitation – high.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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