A lot of resorts rely on a steady stream of events to keep the skiers coming throughout the season.
But what do you do when a pandemic strikes?
If you’re SilverStar, you take those same sponsors, some concepts, and same potential participants and create a format for it to work virtually.
Not Just Rail Jam
While it’s not just the rail jam – they’ve also rolled out:
…but it’s the rail jam I was most curious about. Doug Chimuk at SilverStar gave me the heads up on this a few weeks ago, and now that time has passed a bit it’s cool to see the results.
And the comments? People are stoked. They love seeing a virtual event over no event.
I love the creativity that is on display this year and this is a perfect example.
Instead of just throwing up their hands and saying “oh well” to any events, Doug and his peers found a new way to keep the stoke – and resort visitation – high.
Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a 15 minute slot on my calendar and let's chat.
New stories, ideas, and jobs delivered to your inbox every Friday morning.