Twitter and Facebook are very different. True they share similar qualities, tagging styles, and topics discussed, but when it comes to the way most users see the information their friends / people they follow share, two different stories are told. On the one hand, Facebook takes a long list of factors into account when they decide what shows up in your news feed. Liking or commenting on the posts of any specific person or page are just two of the more common criteria that the Facebook algorithm looks at when it decides what it feels would be the most relevant to you. On the other, Twitter is a timeline, pure and simple. You could not log in to Facebook for a day or two and, depending on how many friends you have, hardly miss a beat. Miss two days, or even two hours, on Twitter, and you could miss everything.

So, there comes an argument: should you post the same tweets over and over on Twitter to make sure your followers have a chance to see it?

Pros:

• Increase the chance of more of your followers seeing that specific content
• Plays on the fact that people “usually don’t act on the first exposure to something” principle of marketing
• Keeps your resort’s logo and name constantly visible in someone’s feed

Cons:

• Followers could perceive seeing the same post over and over again negatively
• Requires more time on Twitter to keep the feed updated

The trade-off seems to be between two things. One, giving your tweet the greatest chance of being seen and acted on by all of your followers. And two, making sure you don’t annoy your followers by posting the same thing over and over again. Guy Kawasaki, the famous former chief evangelist for Apple, in his new book “Enchantment” (which I’d highly recommend) encourages repeating your tweets:

“Some people disagree with me on this, but I repeat my tweets…You should not assume that your followers will see your tweet if you post it only once, because they live in different time zones. This is the same reason CNN and ESPN repeat the same stories throughout the day.”

Possible Points of Balance:

• When you repost your content, use a reference to the fact it is an old tweet like “In case you missed it…” or “Wednesday’s blog post…” or “Don’t forget…” etc.
• Try to avoid rewriting the Tweet if it includes the same link as something you posted earlier. For example, “Check out video of Monday’s huge powder day http://bit.ly/powday” and later posting “Holy $%&! can you believe how deep this powder is?! http://bit.ly/powday”. Occasionally, no big deal, but if you’ve got visitors that keep clicking on your links expecting new content and get sent to the page they just saw, the likelihood they’ll keep clicking is going to go down
• Don’t overdo it, space your repeats out between lots of other, valuable info and conversation.
• When someone retweets your link, simply retweet their retweet.

What’s your take? Do you post the same tweets multiple times?

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.