Today I want to pose a fairly simple question. Nothing game-changing but it does get the wheels turning a bit. I saw this idea tossed around recently in another industry amid talk of social media ROI, value of “fans”, and businesses wondering if their Facebook pages are making them any money. For a ski resort, it becomes even more a question. The question is this, when you hold a small contest on Facebook or Twitter with a simple reward like a beanie, t-shirt, etc., should the contest winner be required to pick up their “major award” on-site?
The idea is simply that it connects your fans to reality. Rather than just a digital friend, this reminds them that you are an actual place. An actual business with real people, real lifts, and real snow. Seems lots of fans are just that, fans, but not customers, and to them, you are nothing more than a profile picture. They are more than happy to like your page, snag some free swag since they spend all day online rather than at a job earning an income they can then spend at your resort. Here are two basic sides of the debate as I see them relating to the ski industry:
Pros
Cons
It’s a simple idea. Nothing groundbreaking or game changing, but when it comes to connecting the reality (making money) to your Facebook page, it’s an interesting idea to at least consider. Would you ever consider doing so? Why or why not?
About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010
with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider
Inntopia,
my home mountain is the lovely Nordic Valley,
and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.
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