In case you missed it, Seven Springs staged a fun, clever little backdrop for a recent mountain update video.

❄️ 1 inch of natural snow overnight
🌨 16 inches of snow this week
🎿 21 slopes and trails
🏂 3 terrain parks
🚡 9 am – 9 pm

Snow Report: https://t.co/rw4pGi01Tx pic.twitter.com/gNAT7Q99Ct

— Seven Springs (@7SpringsPA) January 20, 2022

It got picked up, memed, and saw a level of reach ski resorts rarely see. See that view count? Yeah, 11.5 MILLION.

But they didn’t stop there. They followed it with an update shot in the same spot but with caution tape on the railing.

🥶 Snow wasn’t the only thing falling on the mountain yesterday, the temperatures were dropping too!

⛅️ High of 19 degrees, low of -3
🎿 21 slopes and trails
🏂 3 terrain parks, 47 features
🚡 9 am – 9 pm

Check out the Snow Report here: https://t.co/rw4pGi01Tx pic.twitter.com/HGyqkZYg5z

— Seven Springs (@7SpringsPA) January 21, 2022

And snagged a cool 60,000 views.

A few days later, that spot over Abbey’s left shoulder was filled with their version of @dudewithasign.

https://twitter.com/7SpringsPA/status/1484883696230572040

And then someone gearing up while Abbey talked about dressing for warm weather.

https://twitter.com/7SpringsPA/status/1486705510166507521

I love. I really, really love it. Not so much because of the actual content, but because of why they made it.

Seven Springs is having fun. They’ve found a fantastic balance between doing marketing that’s brilliant and effective and helpful and enjoying the ride. The vibe in so much of what they do – from this to their annual shop tour – is positive, fun, carefree, and happy.

Kinda like…well…skiing.

Awesome stuff.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.