SEO can a sensitive subject to some resorts who have been burned by a shoddy agency. Other times this buzz-acronym strikes fear into the hearts of those who have never tested its waters yet are falling behind to those who have. In either case, there are many misconceptions about SEO, or rather, there are many lack-of-conceptions. Most people simply don’t know what it takes to rank well, especially when it comes to link building. SEOMoz produced these two graphics to both illustrate what you should do as well as ideas for what you should be doing.

For resorts especially, I think you’ll find you’re doing many of the things in the second graph already. When you tie them into a focused SEO strategy, good things happen.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.