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Content Marketing (All)
Top content + season recap + blog post: the simple recipe Alta and I both take advantage of.

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Last week I published season recap lists of the top Instagram photos, Facebook posts, and Twitter tweets.

It’s both a great way to get ideas and be inspired but also a fun look back at what worked, who was posting it, and see your own bests side-by-side with others’.

But even more, it’s some of the easiest content I produce all year as well as among the most popular.

And it’s far from exclusive to SlopeFillers.

Alta FTW
A couple weeks ago Alta posted a simple recap of their “Top 10 Alta Instagrams from the 2015-2016 Season.


Think about this content for a second:

  • No significant new content to produce.
  • Very little copy to write.
  • Filled with photos that are proven to be popular.

All you have to do is rank photos by their like count, upload them to the post, and hit publish.

Easy, peasy.

Yeah, But
Yeah, but does it do any good? Do people even read that post?

We may not know the total number of people who have read it, but thanks to the “POPULAR POSTS” widget in the sidebar we can see how these rank relative to other content.


Sure enough, you’ll see a familiar title.

Which means out of the last 50 or so posts on Alta’s blog, last year’s version of this concept is ranked #6. Not too shabby.

Reusing/Resurfacing Content
Last week I published some stats over on Ryan Solutions that showed just how short the shelf life of social media posts really is.


This was especially true of Instagram where photos saw 75% of all engagement they’d ever receive in the first 4 hours it was live, and 90% in the first 10.

So when a resort blog post is no only created in short order with content that’s proven to work, but does so in a way to give old content new life? Well, I like it. I like it a lot.

Nice work, Joe and Alta.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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