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Santa Gets His Shred On: Ski Marketing with St Nick

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GREGG
BLANCHARD
   

The holidays mean lots of things, but among them is always the occasional ski deal for dressing up like Mr Claus. From a marketing perspective it’s a great way to get skiers on the hill, make sure people have fun, and get some attention from local news. Not to mention the fact that seeing a dude in a Santa suit nosepress the longest box in your park makes even the most hardcore scrooge crack a small. If your resort doesn’t do a Santa Ski Day, here are a few resorts that do to spark some ideas:

Bolton Valley, VT
Be there by 10am decked head to toe (no skimping) in Santa gear for a free lift ticket on December 19th.
Details: http://www.boltonvalley.com/news_events/index/page568/

Gunstock, NH
Dress up as Santa on December 23rd for a free 2-1 ticket, complementary hot chocolate, and drawing for free tubing passes.
Details: http://www.gunstock.com/news/events/santa_ski_day/

Mt Rose, CA
Snag a $39 lift ticket and have a chance for the mass-Santa photo op at noon with the other skiers who dress up that day. That day was actually December 11 this year in conjunction with the annual Reno Santa Pub Crawl
Details: http://www.renosantacrawl.com/uncategorized/the-first-annual-santa-ski-crawl-mt-rose/

Whistler/Blackcomb, BC
First 100 people to meet at a certain location dressed like St Nick snag a free day pass on December 23rd.
Details: http://www.whistlerblackcomb.com/media/news/season_2006-07/061212.htm

Canyons, UT
Gotta be a full, head to toe (no partials) costume but the first 50 to show up on December 18th get a free lift ticket.
Details: http://www.thecanyons.com/events.html?textid=148


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