skip to main content

ROOTS: From a Snowbird Valet to Snowbasin Marketing Director, Meet Jason Dyer

divider image for this post

Feared by Utah trout and loved by two dang cute kids, Jason Dyer’s humble beginnings in the ski industry took him from the lobby of Snowbird hotels to running the marketing team at Snowbasin.

With that chapter now closed and lots of experiences to lean back on, Jason talks about the joys of marketing, what’s next for our industry and, most importantly, how he got to where he is today.

Enjoy (and give it a minute at the beginning while the volume levels come up, had a slight technical difficulty during recording).

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.