The legality of this video can certainly be questioned. But trying to argue it’s not unique and clever is a debate you’ll likely lose. I have no idea how long it took them to make this video, but hats off to whoever had the patience to put it together (unless I am unaware of a new app that does it for you).

Either way, it’s pretty dang clever.

There are all sorts of current trends that marketers can piggyback on to get their message out. Meme’s, by definition, are perfect delivery mechanisms to add your unique message to a wave of interest. Political topics always come with the risk that people will totally miss the point and start debating abortion, so proceed at your own risk.

Cautions?
But don’t jump the gun when jumping on bandwagons. Make sure you understand why they work and how they work.

For example, I’ll pick on my home state of Utah, Ski Utah shared this photo using the “Philosoraptor” meme:

The problem was, in the creator’s eagerness to create their own version, they missed how this meme actually works, a fact that someone called out in the comments. The meme is more about riddles/unanswerable questions like these:

So maybe it’s not so much a caution as just a reminder that if you’re going to jump on a bandwagon, make sure you know the rules of the game. It’s not a huge deal, but it’s always embarrassing to be the only one clapping.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.