Resort Marketers Down Under Push Growth With $1 Package
Gregg Blanchard /
On Saturday, I spent my day in shorts. On Saturday, thousands of Australians spent the day in parkas skiing and snowboarding. My mind still fails to connect my Northern Hemisphere summer heat to Southern Hemisphere winter snow. It’s nothing new, of course, word on the streets is that this phenomenon has been going on for a number of years.
Now, with a strong Australian dollar, overseas skiing has become much more affordable, opening the door for Aussie skiers to take their business elsewhere. In response, Snow Australia has put together a nice little package to grow the number of skiers domestically and try to keep demand up. For just $1.00 AUD (about $1.05 USD), a beginner bags:
- Use of beginner lifts
- A beginner lesson for skiing or snowboarding
- Available for use at Thredbo, Perisher, Charlotte Pass, Selwyn Snowfields, Mount Buller, Hotham, Falls Creek, and Mount Baw Baw
A smart package with interesting timing. This is the short version, rather that regurgitate all the details from my own perusing, I’ll pass you off to the guys with the real goods:
Snow Australia
Discover Snowsports for a Dollar
The Canberra Times
Snow Bargains to Stop Skiers Drifting
First Tracks Online
Learn to Ski or Snowboard in Australia for $1