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Resort Marketers Down Under Push Growth With $1 Package

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GREGG
BLANCHARD
   

On Saturday, I spent my day in shorts. On Saturday, thousands of Australians spent the day in parkas skiing and snowboarding. My mind still fails to connect my Northern Hemisphere summer heat to Southern Hemisphere winter snow. It’s nothing new, of course, word on the streets is that this phenomenon has been going on for a number of years.

Now, with a strong Australian dollar, overseas skiing has become much more affordable, opening the door for Aussie skiers to take their business elsewhere. In response, Snow Australia has put together a nice little package to grow the number of skiers domestically and try to keep demand up. For just $1.00 AUD (about $1.05 USD), a beginner bags:

  • Use of beginner lifts
  • A beginner lesson for skiing or snowboarding
  • Available for use at Thredbo, Perisher, Charlotte Pass, Selwyn Snowfields, Mount Buller, Hotham, Falls Creek, and Mount Baw Baw

A smart package with interesting timing. ┬áThis is the short version, rather that regurgitate all the details from my own perusing, I’ll pass you off to the guys with the real goods:

Snow Australia
Discover Snowsports for a Dollar

The Canberra Times
Snow Bargains to Stop Skiers Drifting

First Tracks Online
Learn to Ski or Snowboard in Australia for $1


About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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