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TV / Video
Pre-Roll Your Own Web Cam: Not a Bad Idea from Park City and Killington

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GREGG
BLANCHARD
       

Whilst perusing the eye candy of early season snowfall and snowmaking recently, I came across a rather clever little distribution method for resort video.

After clicking the webcam link on Killington’s website, I saw this:

killingtoncam1

Which is this video if haven’t seen it.

After clicking the “skip this ad” link, I saw the webcam I was expecting.

killingtoncam2

Interested by what I had found, I searched around a bit and found yet another example at Park City. Initial view

parkcity1

And the normal webcam…

parkcity2

The pre-roll videos are clickable and take you (in a new tab) to a landing page for things like lodging.

I Dig
I honestly really like this.

Had I seen this 4-5 years ago, I might feel differently. But pre-roll is commonplace on a lot of videos on a lot of sites. Yeah, it technically “gets in the way” of what the clicker came to see (for five seconds at least), but it’s an experience skiers are used to and likely don’t fret too much over.

Content can be hard to distribute. Web cams already have a nice little flow of traffic to them. Piggybacking one on the other seems like a clever tweak with potentially good results.


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