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Branding
Killington’s Classics a Simple Collection of Stories about Brand and Mountain

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GREGG
BLANCHARD
   

I’ve shared one of these before but didn’t realize there was an entire series.

Now that this knowledge has entered my brain, I thought I’d share ’em all. Short, simple clips that are easy and fun to watch. Note, however, that these videos are about more than humor for the sake of humor. Each one teaches the viewer about some important part of the mountain.

  • Killington has a Spring skiing scene
  • Killington does high quality grooming
  • Killington has a massive snowmaking system
  • Killington employees are skiers and know the culture
  • Killington’s GM doesn’t take himself too seriously
  • Killingotn successfully makes snow extremely early

Well played and well made with over 30,000 views. Good stuff.


About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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