Sarcasm and Honesty Help PowMow Build Their Brand in the Utah Ski Scene
Gregg Blanchard /
A few weeks ago, I shared a clever billboard Utah’s Powder Mountain used to tout the fact that they didn’t have (or need) snowmaking equipment.
Little did I know it was only one of many honest and sarcastic ads that paint the picture of the vibe that remains in the mountains above Ogden. I completely love these.
